MedChallenge

When I joined WebMD, my team owned two products. MedChallenge was a consumer-focused, fast-paced quiz app built for a learning audience. It was in the early stages of success, and I was tasked with adding features to deepen engagement.

The scope of the requested features called for a full redesign of the game’s core experience.

The product lacked a clear direction. By analyzing its existing audiences, I found that its strongest fit was younger users, particularly medical students. I researched comparable games and drew on AAA titles known for immersive experiences.

I led the redesign through every phase, introducing new approaches to social sharing, a more advanced leaderboard and scoring system, and prototypes tailored to each user persona. The result was a comprehensive proposal for a fully rebuilt game.